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This is the documented 38-second online version. Descriptions of a nominal 30-second advertising cut refer to a different measure of the ad.

Language and version

English · 38 s · documented online version

A slipping phone becomes an extended physical-comedy moment before the product message resolves it. English screen text carries the explanation, while movement and music do most of the storytelling in the documented 38-second online version.

Evidence of recognition and response

Gold Pencil for Use of Licensed Music at the 2022 One Show, confirmed by the official individual award record. Blueprint Film also selected it among its five favourite video ads of 2021.

What to learn from the expression

  • Choose one clear action and let it develop. A familiar near-accident can supply tension without requiring several characters or a complicated backstory.
  • Place the explanation at the moment the viewer needs it. A small amount of readable English text can connect the action with the intended message.
  • Treat music and movement as a coordinated rhythm. Plan how anticipation and release align, then compare a version with sound to one without it.

Try it in your own work

Make an original 20–30-second near-accident comedy using a lightweight dummy object. Plan three attempts to regain control and a short visual resolution, then add your own English caption and original or licensed music.

Sources and official posts

Sources checked: