Watch Dunkin's official 2023 ad ↗

This is the 2023 Drive-Thru spot. Extended outtakes and the later DunKings campaigns are different videos.

Language and version

English · 30 s · broadcast ad cut

Ben Affleck works the drive-through while customers place ordinary orders. The gap between a famous face and an everyday job creates the comic premise; Jennifer Lopez's arrival supplies a short personal payoff.

Evidence of recognition and response

The 2023 spot placed fourth in USA TODAY's Ad Meter, as reported by CBS Boston. This describes a particular audience poll, not an organic-view count or a filmmaking award.

What to learn from the expression

  • Explain the situation with a recognizable job or place. When viewers already understand the setting, you can spend more of the short runtime on reactions and consequences.
  • Build the surprise around the character's role. An unexpected person doing a familiar task is easier to understand than several unrelated jokes packed into one clip.
  • Save a final encounter that changes the meaning of the situation. A brief personal reaction can give a montage of customers a clear destination.

Try it in your own work

Write a fictional 30-second scene in which an ordinary person unexpectedly takes over a familiar job. Use two performers, one clear task, and a final visitor who creates a new complication. Keep every exchange to one short line.

Sources and official posts

Sources checked: