Watch the film on Wieden+Kennedy's official page ↗

This individual production page presents the official anthem. Nike identifies the original film as 60 seconds; athlete extensions and campaign case studies are separate works.

Language and version

English · 60 s · official anthem cut

An English voiceover presents restrictions placed on women athletes, then answers them with a call to win. The film connects a repeated verbal pattern with athletes' work and achievement rather than explaining every person separately.

Evidence of recognition and response

Nominated for Outstanding Commercial at the 2025 Emmy Awards. The Television Academy identifies it as a nominee, so this entry does not describe it as an Emmy winner.

What to learn from the expression

  • Use one repeated sentence structure to unify different images. The pattern gives a montage a clear argument even when locations and people change.
  • Make the final phrase answer the opening problem. A reversal works best when the viewer can hear how the ending changes the meaning of what came before.
  • Choose images that support the spoken idea. Build a small storyboard linking each line to an action, then remove shots that add energy without adding meaning.

Try it in your own work

Make an original 30–45-second encouragement video around three small obstacles and one response. Record your own English narration, pair each line with an original action shot, and let the final sentence answer the first.

Sources and official posts

Sources checked: