Watch the official Old Spice upload ↗

The linked online upload is documented as 33 seconds; its broadcast advertising category used a shorter nominal cut. Availability of the original player may vary.

Language and version

English · 33 s · documented online upload

A confident English-speaking presenter addresses the viewer while the setting and promises become increasingly ridiculous. The voice supplies continuity, so the visual surprises can arrive quickly without a new explanation each time.

Evidence of recognition and response

Winner of the 2010 Emmy for Outstanding Commercial, confirmed by the Television Academy. The individual spot also received a 2010 One Show Gold Pencil. These are award records, not a promise that its techniques will make a new video go viral.

What to learn from the expression

  • Keep the character's aim and speaking style consistent across each visual change. A stable presenter helps the audience follow a story even when the surroundings change dramatically.
  • Plan transitions as part of the joke. Each reveal should add a new idea or raise the absurdity, rather than simply demonstrate another effect.
  • Write a short ending that completes the escalation. Count how much a viewer must read or hear at every reveal before adding another surprising image.

Try it in your own work

Create an original 20–30-second presenter video with three increasingly unlikely settings. Keep the character and one simple goal consistent. Use your own dialogue and designs, and test whether the final reveal still makes sense without extra explanation.

Sources and official posts

Sources checked: