Watch the award-page video marked Game ↗

This page includes Game and Road Trip as separate 30-second videos. Select Game; do not treat the whole page or both ads together as one short film.

Language and version

English · 30 s · Game individual ad

A football player appears as Betty White until a snack returns the character to their usual self. Short English exchanges let the other players explain the problem, while the transformation makes the campaign's central idea visible.

Evidence of recognition and response

Winner of USA TODAY's 2010 Ad Meter, confirmed by the organiser's press release. The award concerns the audience's response to this broadcast ad, not a claim about current social-media views.

What to learn from the expression

  • Start with a situation where poor performance is easy to recognize. The audience should understand the problem before the transformation adds another idea.
  • Let the surrounding characters explain the premise through their reactions. A brief exchange can give context without stopping the action for a separate explanation.
  • Repeat the central idea with a different final beat. A second example can make the rule memorable if it changes the joke rather than restating the same scene.

Try it in your own work

Create an original 30-second scene about someone behaving unlike their usual self. Establish one everyday task, reveal a simple cause, and use one visual change to show the resolution. Add a short final variation rather than another explanation.

Sources and official posts

Sources checked: